Saturday, April 4, 2015

2.3% of Canadian smartphone users use Windows Phones

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We regularly publish data on the US and European smartphone market, but very rarely touch on USA’s neighbour, Canada.


A recent Comscore report on the Canadian market however gives a small insight into the region.


In Canada Nokia’s Windows Phones make up around 2.3% of the smartphone market, somewhat less than the 3.6% of American smartphone owners who use Windows Phones.


This is from a population of 19.7 million smartphone users at the end of 2014, meaning there are only about 450,000 Windows Phone owners in Canada vs more than 6 million in USA.


Looking back at past numbers the 2% number has been rather static, being around the same over the last 2 years, despite the rise and fall of other operating systems.


Despite the low numbers Canadian carriers do offer a reasonable selection of Windows Phones, with Rogers offering the Lumia 830 and 635 for example.


How do our Canadian readers feel about Windows Phone in Canada? Let us know below.